Our storyUpdated 3 months ago

Our founder

Jamie Smalley, Founder runderwear

Mission and values

Everything we do is built on passion. When Jamie started runderwear there was no master plan. Jamie was super passionate about running and frustrated that no one had made underwear designed for the running community.

Our Mission is to liberate runners, Jamie Suffered Bad chafing during New York Marathon. We've all been there. This is the moment that changed his life.

As Jamie set out on his mission to solve the problem for the collective family of run-to liberate all runners to focus on what they love to do.... Run Free!

Perseverance was key, Like a runner he never gave up. It was hard, but easy isn’t for me. I had no money and travelled on a shoestring budget to understand how to make the best seamless products with the finest materials.

Like a runner, I never gave up - challenges make us who we are. Once I was absolutely confident that our products would deliver total comfort, I started turning up to races in my small, old car. I would set up to show our products to fellow runners and tell them Runderwear's mission.

Because with support comes confidence, With Seamless comes joy and with trust comes freedom. 

We're your first layer and your second skin- and we're responsible for thousands of runners running chafe-free and in ultimate comfort